Interesting Facts About Astrology

• One-third of Americans believe in astrology with the fastest growing segment among executives and professionals.

• According to The Harris Poll, nearly 41 percent of adult Americans believe in astrology.

• An eight year, worldwide study by Roper Starch reported a 30 percent increase in the belief in astrology.

• In 1976, 17 percent of Americans believed in astrology. In 1998 that number jumped to 37 percent.

• 75 percent of astrology consumers are women (StarIQ registrants).

• An estimated 80 percent of women make most of the household purchasing decisions.

• Americans spend $100 million on astrology each year.

• An estimated 38 million people spend approximately $44 billion annually on new age products and services including astrology.

• There are 6,000–8,000 professional astrology practitioners in the United States (based on membership to the National Council for Geocosmic Research, NCGR).

• A growing academic community of psychologists, statisticians, stock market analysts and professional astrologers effectively uses individually calculated astrological data for purposes beyond diversion.

• Astrology products are unique because they cut across normal demographic lines. Research indicates that astrology users span the spectrum from blue-collar National Enquirer readers on one end, to white-collar Psychology Today readers on the other.